/ recent work / wack-dev

Wack.dev

A social network reboot — no ads, no politics, no clickbait. WordPress + BuddyBoss base, free in beta, $1/month after.

Year
2025
Role
Solo build
Status
in progress
Stack
  • WordPress
  • BuddyBoss
  • Custom theme
  • Coolify / DigitalOcean

“Social: done better.” A social network that tries the boring fix mainstream platforms keep dodging — make the user the customer, not the product.

What it is

  • Member profiles, activity streams, feeds, groups — the standard social community surface, built on the BuddyBoss platform layered on WordPress.
  • Zero ads. Ever. No brand posting, no sponsored slots, no “you might also like” trojan-horse ads.
  • No politics, no clickbait, no spam. Moderation policy backed by an automated spam-detection layer.
  • Currently in free open beta. Future pricing: $1 / month after launch. Founding members keep grandfathered pricing forever.

The pitch

Mainstream social media is broken in a dozen ways and the standard fixes all miss the actual problem — ad-supported social rewards the wrong incentives. Engagement maximization is just a polite phrase for outrage optimization, and “we’ll fix it with AI” or “we’ll fix it with the blockchain” both leave the incentive structure intact.

Wack tries the obvious thing: charge people a buck. If you’re paying, you’re the customer. The platform’s only job is to keep you wanting to come back, which turns out to be a very different optimization target.

Why BuddyBoss + WordPress

So I could spend my time on community design, moderation tooling, and positioning — instead of writing yet another social platform from scratch. The CMS layer is boring; the product decisions aren’t.

Status

Open beta, free during community ramp-up. Hosting + DNS on Coolify over a DigitalOcean droplet.