// independent design + product studio

Small studio.
Unusually ambitious builds.

I design and ship web products, interactive experiences, and AI-native tools—from the first useful prototype through production.

  • // Client work
  • // Original products
  • // Games & interactive
  • // Tools & experiments
Start a project →Explore the work

// what i build

Senior product thinking. Direct collaboration. Hands-on shipping.

Work directly with the person shaping the product and building it—without agency layers, handoffs, or a trail of lost context.

  • // angle · 01

    Strategy & analytics

    Figure out what to ship, then prove it worked.

    Two decades of leading web at scale, packaged for teams that need a senior strategist for a quarter — not a full-time hire. Roadmaps you can defend, dashboards your CFO will read, audits with prioritized fixes.

    What's offered

    • Web strategy + multi-quarter roadmaps
    • GA4 + Google Search Console + Looker Studio dashboards
    • Technical SEO audits
    • Local SEO programs
    • Conversion-rate optimization
    • Analytics architecture
    • Stakeholder reporting + KPI dashboards
    • Pre-redesign discovery + content audits

    Typical formats

    • Audit / strategy
    • Ongoing care
    • Hourly

  • // angle · 02

    Build & integrate

    Real sites, real integrations, real products.

    Full builds and the moving parts that make them work — auth, payments, CMS, reservations, analytics, AI features. Pragmatic stack choices, code your next dev won't hate inheriting.

    What's offered

    • Full-site builds
    • Restaurant + hospitality web
    • E-commerce + storefronts
    • AI integrations
    • Custom apps, admin tools, and internal dashboards
    • Martech + CRM integrations
    • CMS implementations
    • Reservation + booking systems for service businesses

    Typical formats

    • Project sprint
    • Full site / app
    • Audit / strategy

  • // angle · 03

    Care & polish

    The stuff that compounds. Speed, accessibility, longevity.

    The work most teams keep meaning to get to and never do. Performance budgets you can hold. Accessibility past the checkbox. Migrations off legacy stacks without the data-loss panic. Custom motion that doesn't kill your Lighthouse score.

    What's offered

    • Core Web Vitals + performance audits
    • Accessibility audits + WCAG AA/AAA remediation
    • Migrations off legacy stacks
    • Custom interactions
    • Edge + hosting + caching configuration
    • Design systems + component libraries
    • Ongoing maintenance retainers + security patching
    • Branding refreshes

    Typical formats

    • Project sprint
    • Audit / strategy
    • Ongoing care
See full services →

// recent work

Selected products and client work.

Featured here, all 22 at /work with tech filters.

Rainbow Wander

A privacy-first Android walking companion that turns real-world wandering into colorful blooms, collectibles, photo memories, and a shared world.

  • Android
  • Jetpack Compose
  • Mapbox
  • DataStore
2026// in progress

Critical Fail

A cozy browser MMO about failing upward, with tile exploration, turn-based combat, branching comedy, reactive characters, and evolving narratives that remember you.

  • Phaser
  • React
  • TypeScript
  • Zustand
2026// in progress

Make Enemies

A living-room party game where the TV hosts, every phone becomes a controller, and a sharp-tongued game-show host keeps the room moving.

  • React
  • TypeScript
  • Cloudflare Workers
  • Durable Objects
2026// in progress

ThreeSided Games

The games studio site — party chaos, browser RPGs, and desktop pests documented like release notes. Snarky sibling of threesided.com.

  • Astro
  • Vanilla CSS
  • Three.js
  • Netlify
2026

SquishyMind

Mind-mapping app where ideas pan, zoom, and snap together; now with a design system, accessibility enhancements, mobile improvements, and real-time sync across devices.

  • Next.js 16
  • TypeScript
  • Supabase
  • Vercel
2025

Wack.dev

A social network reboot — no ads, no politics, no clickbait. WordPress + BuddyBoss base, free in beta, $1/month after.

  • WordPress
  • BuddyBoss
  • Custom theme
  • Coolify / DigitalOcean
2025// in progress

DefyDestiny.com

A choose-your-own-adventure with Space Quest energy and Hitchhiker's Guide pacing. 164 passages, 6 endings, one love potion.

  • Twine
  • Harlowe 3.3.9
  • JavaScript
2023
See all 22 projects →

// past client wins

A few of the ones I've shipped for other people.

From earlier studio days — some still online, all delivered. More on each on request.

  • Mobile pet groomingGroovy Grooming
  • Apparel e-commerceBen Davis Clothing
  • Online marketplaceClutchMart
  • Wellness studioPilates Schools SF
  • RestaurantLakeside Grill
  • Hospitality venue180 Los Gatos
  • Corporate brandQuantum
  • Brand / concept designBPE
  • Brand / concept designKensington

// the long game

Twenty years of leading web at scale.

Most recent four below — full 11-role timeline + skills + education at /career. Names available on request.

2026

Open-source graph database

Sr. Manager — Web Strategy & Analytics

Owned web strategy and analytics for a global developer-data platform, tying experimentation, SEO, and performance to pipeline and developer acquisition.

  • +27% organic via AI-targeted SEO at scale — entity architecture, internal-linking automation, content scoring
  • Automated analytics flywheel: GA4 → BigQuery → Looker → Asana, with BigQuery as single source of truth
  • Cloudflare mitigation program to purge synthetic + bot traffic from analytics
  • A/B/MVT program (VWO) at 1M+ weekly sessions on a WordPress + Next.js/Astro stack
2022 → 2026

Zero-trust cybersecurity

Sr. Manager — Web Strategy

Owned the marketing web stack at an enterprise cybersecurity platform pioneering micro-segmentation and zero-trust.

  • Re-platformed legacy PHP/Drupal stack onto a componentized Webflow design system
  • +180% traffic / +60% organic growth over the engagement
  • Localized into 7 languages with geo-targeted routing
  • GA4 event models + Looker reporting tied to sales pipeline
2020 → 2022

Marketing automation SaaS

Sr. Manager — Digital & Web Experiences

Led digital + web experiences at a marketing-automation platform serving SMB and mid-market.

  • Redesigned 55,000+ URL enterprise site
  • Mentored a 10+ person cross-functional team
  • SOC 2 + GDPR compliance program
  • Localized SEO across IE / BR / DE / AU
2020

Cap-table & equity fintech

Sr. Marketing Technologist

Marketing technology + web experimentation at a fintech platform for cap tables, equity, and private-market liquidity.

  • Rebuilt enterprise site alongside product and campaign surfaces
  • GA4 + Looker attribution stack
  • ABM personalization powered by Clearbit enrichment
  • +35% MoM/YoY KPI lift via disciplined CRO cadence
See full career arc →
  • Working with Adam has been nothing short of transformative. His mastery across web strategy, SEO, front-end and back-end development, and design is matched only by his ability to lead cross-functional teams with clarity and purpose.

    Daniel Michael SantosPast manager · 3 years working together

  • An engaged, high-value contributor — honest, dependable, creative, and incredibly hard-working. An impressive "Solution Engine" who is always going above and beyond to reach for innovative answers to a wide variety of challenges.

    Jeff CowanPast manager · 3 years working together

  • Adam is not your typical developer. He understands marketing well and cares about the impact of the work his team owns. A great partner to sort through challenges who I could depend on to consistently provide well-articulated solutions I could bring to our exec team.

    Kyle GaudreauVP, Customer Growth · GrowthX.ai

  • Working with Adam as a graphic design consultant for Three Sided Design, I witnessed his ability to win clients over with charm and professionalism — and back it up with stellar work. A charismatic leader, and a swiss army knife of solutions to all things tech.

    Nick OggVisual Artist · Video Editor

  • I'll always be grateful to Adam at Illumio — he saw potential in me before I did, pushed me to own big projects. He was always our department champion.

    Past direct reportIllumio

  • // 10 total

    More on LinkedIn.

    Past managers, peers, and direct reports. Five more recommendations behind the LinkedIn sign-in.

    See all recommendations

// say hi

Got a weird one? Let's talk.

Tell me about the problem, the people it affects, and what a successful outcome would change. A paragraph is enough to start.

Start a conversation →How it works