// threesided.com :: contract engineering

Bleeding-edge web work,
shipped without the bleeding.

I build AI-native interfaces, custom interactions, and the parts of your stack that scare your in-house team. Fast, weird, performant — pick three.

  • // AI integrations
  • // Custom interactions
  • // Performance & polish

// what i build

Three sides. Bring me the one you can't get to.

Each engagement is scoped to one side. Sometimes two. Never four — that's a hire, not a contract.

  • // angle · 01

    Strategy & analytics

    Figure out what to ship, then prove it worked.

    Two decades of leading web at scale, packaged for teams that need a senior strategist for a quarter — not a full-time hire. Roadmaps you can defend, dashboards your CFO will read, audits with prioritized fixes.

    What's offered

    • Web strategy + multi-quarter roadmaps
    • GA4 + Google Search Console + Looker Studio dashboards
    • Technical SEO audits
    • Local SEO programs
    • Conversion-rate optimization
    • Analytics architecture
    • Stakeholder reporting + KPI dashboards
    • Pre-redesign discovery + content audits

    Typical formats

    • Audit / strategy
    • Ongoing care
    • Hourly
  • // angle · 02

    Build & integrate

    Real sites, real integrations, real products.

    Full builds and the moving parts that make them work — auth, payments, CMS, reservations, analytics, AI features. Pragmatic stack choices, code your next dev won't hate inheriting.

    What's offered

    • Full-site builds
    • Restaurant + hospitality web
    • E-commerce + storefronts
    • AI integrations
    • Custom apps, admin tools, and internal dashboards
    • Martech + CRM integrations
    • CMS implementations
    • Reservation + booking systems for service businesses

    Typical formats

    • Project sprint
    • Full site / app
    • Audit / strategy
  • // angle · 03

    Care & polish

    The stuff that compounds. Speed, accessibility, longevity.

    The work most teams keep meaning to get to and never do. Performance budgets you can hold. Accessibility past the checkbox. Migrations off legacy stacks without the data-loss panic. Custom motion that doesn't kill your Lighthouse score.

    What's offered

    • Core Web Vitals + performance audits
    • Accessibility audits + WCAG AA/AAA remediation
    • Migrations off legacy stacks
    • Custom interactions
    • Edge + hosting + caching configuration
    • Design systems + component libraries
    • Ongoing maintenance retainers + security patching
    • Branding refreshes

    Typical formats

    • Project sprint
    • Audit / strategy
    • Ongoing care

// past client wins

A few of the ones I've shipped for other people.

From earlier studio days — some still online, all delivered. More on each on request.

  • Mobile pet grooming Groovy Grooming
  • Apparel e-commerce Ben Davis Clothing
  • Online marketplace ClutchMart
  • Wellness studio Pilates Schools SF
  • Restaurant Lakeside Grill
  • Hospitality venue 180 Los Gatos
  • Corporate brand Quantum
  • Brand / concept design BPE
  • Brand / concept design Kensington

// the long game

Twenty years of leading web at scale.

Most recent four below — full 10-role timeline + skills + education at /career. Names available on request.

2022 → 2026

Zero-trust cybersecurity

Sr. Manager — Web Strategy

Owned the marketing web stack at an enterprise cybersecurity platform pioneering micro-segmentation and zero-trust.

  • Re-platformed legacy PHP/Drupal stack onto a componentized Webflow design system
  • +180% traffic / +60% organic growth over the engagement
  • Localized into 7 languages with geo-targeted routing
  • GA4 event models + Looker reporting tied to sales pipeline
2020 → 2022

Marketing automation SaaS

Sr. Manager — Digital & Web Experiences

Led digital + web experiences at a marketing-automation platform serving SMB and mid-market.

  • Redesigned 55,000+ URL enterprise site
  • Mentored a 10+ person cross-functional team
  • SOC 2 + GDPR compliance program
  • Localized SEO across IE / BR / DE / AU
2020

Cap-table & equity fintech

Sr. Marketing Technologist

Marketing technology + web experimentation at a fintech platform for cap tables, equity, and private-market liquidity.

  • Rebuilt enterprise site alongside product and campaign surfaces
  • GA4 + Looker attribution stack
  • ABM personalization powered by Clearbit enrichment
  • +35% MoM/YoY KPI lift via disciplined CRO cadence
2018 → 2020

Enterprise planning SaaS

Sr. Manager — Web Development

Led web engineering at a cloud planning platform used by Fortune 500 finance and operations teams; site overhaul shipped ahead of IPO.

  • Global engineering team across US, India, Japan, and France
  • Cloudflare CDN + multi-region failover
  • Standardized event models + technical SEO
  • Modernized PM tooling; ~2× delivery throughput
  • Working with Adam has been nothing short of transformative. His mastery across web strategy, SEO, front-end and back-end development, and design is matched only by his ability to lead cross-functional teams with clarity and purpose.

    Daniel Michael Santos Past manager · 3 years working together

  • An engaged, high-value contributor — honest, dependable, creative, and incredibly hard-working. An impressive "Solution Engine" who is always going above and beyond to reach for innovative answers to a wide variety of challenges.

    Jeff Cowan Past manager · 3 years working together

  • Adam is not your typical developer. He understands marketing well and cares about the impact of the work his team owns. A great partner to sort through challenges who I could depend on to consistently provide well-articulated solutions I could bring to our exec team.

    Kyle Gaudreau VP, Customer Growth · GrowthX.ai

  • Working with Adam as a graphic design consultant for Three Sided Design, I witnessed his ability to win clients over with charm and professionalism — and back it up with stellar work. A charismatic leader, and a swiss army knife of solutions to all things tech.

    Nick Ogg Visual Artist · Video Editor

  • I'll always be grateful to Adam at Illumio — he saw potential in me before I did, pushed me to own big projects. He was always our department champion.

    Past direct report Illumio

  • // 10 total

    More on LinkedIn.

    Past managers, peers, and direct reports. Five more recommendations behind the LinkedIn sign-in.

    See all recommendations

// say hi

Got a weird one? Let's talk.

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